A DESIGN SPRINT PRIMER.
We take you through a step by step process to go from big challenges to testable solution in 5 days. Validating your big idea with real users, uncovering critical insights.
WHAT IS A
A Design Sprint is a five-day process for validating ideas and solving big challenges. A process to discover answers to critical questions through understanding, ideation, prototyping and testing.
Design Sprints are prescriptive. The process, activities and order are pre-defined and each activity is time-boxed.
A Sprint has a controlled intensity. Teams rapidly move through each exercise, moving forward, making decisions unlike in day-to-day work environments. Using deadlines create time pressure for the team to get-things-done.
Design sprints reshape. How a diversified team can solve critical challenges, make decisions and test solutions with real users. How the most progressive companies build ideas into functioning products and service.
Within a sprint, you build team alignment. Understand a critical business challenge, ideate solutions, vote on the best concept, build a functional prototype, and test with 5 targeted users.
WHERE DID IT
2012 Braden Kowitz, John Zeratsky, Michael Margolis and Daniel Burka join to add elements such as user focused approach over features or technologies. How to engage customers and get clear results in just a day. Measuring outcomes with key metrics. Ensuring the process works across a broad array of organisations, startups and companies. The team published a Design Sprint how-to series.
2016 the Sprint book arrives. Today, thousands of teams now run sprints such as Slack and Airbnb, large companies like LEGO and New York Times, agencies including IDEO and McKinsey, schools like Stanford and Columbia, governments in the UK and the UN even museums, the British Museum and Smithsonian.
Since 2016 Sprints continue to evolve, Jake and many teams who run Sprints have continued to improve the process. A 4 day version, endorsed by Jake, has reduced the demand on senior leaders. Exercises have been updated and re-arranged to become more efficient.
WHO NEEDS TO
A diverse team from a range of roles. Build a team with members from product, business, customer, design, engineering, marketing and The Decider. A subject matter expert related to the specific challenge is also helpful.
Keep it to 7. Other experts can participate during the Expert Interviews or provide helpful insights during planning, prior to the Sprint.
Bring forth the troublemakers. Their left of field thinking or counter views are welcomed, if not for the entire sprint at least when working to understand the challenge from all angles.
The Decider is a key role. Most often the person responsible for solving the challenge. They understand a solution is critical to moving forward. If the Decider isn’t involve, generally the challenge isn’t critical enough.
A simple rule of thumb is a good Sprint team is a perfect blend of personalities, skills and disciplines.
90 SECOND SPRINT
WHEN TO USE
A DESIGN SPRINT?
_ Digital transformation
_ Software products
_ Hardware products
_ Service validation
_ Organisational change
_ Project kick-off
_ New startup
_ Process reinvention
_ Time to validate is critical
_ Before building an MVP
_ Getting unstuck from a sticky decision
_ Team alignment
… and many others
WHEN NOT TO USE
A DESIGN SPRINT?
_ Problem or challenge is not understood
_ Product and solution is already well-defined
_ Significant research needed to understand the challenge
_ Limited knowledge of who the end-user is
_ The scope is to broad
_ The scope to narrow
_ Believe running a sprint will ‘cure all’ challenges
Contact us about your challenge. We’d love to work through the viability of a Sprint or provide an alternative.
A BREAK DOWN OF EACH DAY
OF THE SPRINT.
WHY WE RUN A
4 DAY SPRINT.
The difference doesn’t only lie in the number of days but in the demands placed on the Decider. We’ve reduced their involvement to the first 2 days.
COMPLT. provides additional support and expertise to ensure the Sprint delivers the same results.
This new process makes sense of the chaos often involved in sprint efforts. It still organises and compresses work that would normally take months into only a few days. The systematic and efficient workflow now places a smaller time demand on the team.
OUR 4 DAY
Day 1 - Understand and solution sketching
Everyone works to define and understand the challenges faced. Setting the scope for the week ahead.
We map different user journeys and select a goal for the Sprint. Identify a target area to focus and finally everyone creates their own solution sketch.
Day 2 - Deciding and Storyboarding
All about deciding what concepts to prototype. Everyone gets to review the different solutions proposed and places their votes.
In the afternoon we map user flows and create a detailed storyboard to prototype tomorrow.
Day 3 - prototyping and interview prep
We rapidly build the prototype. Each team member researches, creates and collates different elements of the prototype journey.
We ensure the end-to-end foundation is created then continue to add layers of realism. The aim is to create the most realistic experience.
An interviewer develops a guide for user interviews. A run through of the prototype is performed towards the end of the day and any tweaks are made ready for User Testing.. Day 4
Day 4 - user testing and feedback
User testing day! Everything we’ve work towards this week is put to the test with 5 users.
The team watches a video feed of the interviews gathering insights. We actively listen for and document feedback, points of interests and comments.
Insights are tracked per interview. At the end of the day we assess, looking for patterns and commonalities.
After the Sprint we create a detailed summary, highlight insights, call-out areas of focus and suggest next steps.
Our Sprint services were specifically created to meet a growing need of organisations to solve complex challenges.
We’re accountable for the successful execution of your Design Sprint. Taking out the fiddly bits, freeing your team to understand, solution, prototype and test.
Our team can tweak the process to your specific needs when it’s imperative to do so.
We guide you through a step by step process to move from a big problem to testable solution in 4 days, validating ideas with real users and uncovering critical insights from the wealth of knowledge that exists within your team today.
The overall engagement is broken into three phases: Plan (Before the Sprint) – Execute (Running the Sprint) – Next Steps (Summarised insights and actionable next steps). We provide a fixed price for the service.
Being at the very forefront of Sprints, we are helping make the process even easier so any team can get involved. Choosing COMPLT. as your Sprint partner will enable the capability to grow within your own people.
OUR FORTNIGHTLY FIVE DIGEST.
We round up 5 of the most helpful, insightful and awesome articles we’ve read over the past 14 days. You’ll see news, techniques, success stories, videos and more…
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Where are we based.
Tool Kit Distribution Centres.
San Francisco, USA